From here ... to there

We drive change through communications

about

Who we are

Two decades of global, commercially-minded, creative marketing, PR and communications consultancy.

Globally connected

internationally experienced
regionally minded
locally focused

Specialists in

tech, digital, media,
travel / tourism,
industrial & professional services

services

What we do

✅ Creative marketing, PR and communications strategy
✅ PR and communications messaging and storytelling
✅ Executive communications counsel
✅ Change management counsel
✅ Planning – DIY (Do It Yourself) or DIFY (Do It For You)
✅ Ideation
✅ Content and editorial services
✅ Crisis and Issues management
✅ Stakeholder engagement
✅ Social and digital content and strategy
✅ Product launches

✅ Media familiarisation trips
✅ Event planning and management
✅ Speaking opportunities
✅ Analyst relations
✅ (International) executive visits
✅ Partner / channel communications
✅ Media relations
✅ Junior team coaching
✅ Outsourced Communications Department – set-up, grow, international, regional, maternity leave, part-time
✅ Agency management
✅ Pitch management

  • Creative marketing, PR and communications strategy
  • PR and communications messaging and storytelling
  • Executive communications counsel
  • Change management counsel
  • Planning – DIY (Do It Yourself) or DIFY (Do It For You)
  • Ideation
  • Content and editorial services
  • Crisis and Issues management
  • Stakeholder engagement
  • Social and digital content and strategy
  • Product launches
  • Media familiarisation trips
  • Event planning and management
  • Speaking opportunities
  • (International) executive visits
  • Partner / channel communications
  • Media relations
  • Junior team coaching
  • Outsourced Communications Department – set-up, grow, international, regional, maternity leave, part-time,
  • Agency management
  • Pitch management

approach

How we work

A curated set of project and retained campaigns deliver high quality strategy, counsel and execution for business impact

We enjoy variety so this combination of change and consistency keeps our knowledge and contacts current

Experienced to scope campaigns accurately to deliver business objectives based on mutual trust, transparency and a good sense of humour

experience

Who we have helped

Industry data and marketing association

This industry data and marketing association is on a mission to elevate standards in the industry and promote opportunities for all Australians to remain relevant and get ahead in the digital economy. As such, it wanted to broaden its appeal beyond its core trade audience

We launched a number of industry initiatives leveraging the skills of high profile business leaders associated with the programs. We’ve also worked on hero events to profile some of the best global marketing and business transformation speakers, including Burger King, NASA, The Metropolitan Museum of Art, ComedyCentral and The North Face.

DGA

Need commentary

Peer-to-peer financial lender

We launched Australia’s first peer-to-peer financial lender to tremendous high profile notoriety, while introducing this first concept to the market. We also launched a spin-off service to help it gain additional traction, and made recommendations on how this entity should be fronted for best effect. This spin-off was later sold to a third party financial company, based in part on the success of the traction it had gained from the launch.

independent Australian automotive publisher

From blog to boom – we worked to lift profile of an independent Australian automotive publisher, to the point that it became attractive to acquisition by one of Australia’s largest media companies. From Name Your Car Day, to annual car trends, a world-first competition, and Motorshow support, we’ve been closely involved with this digital success story to help keep its fiercely loyal, fiercely loyal, as well as to attract new enthusiasts.

technology company

One of our longest term clients, this is also one of North America’s fastest growing. We’ve supported this technology company to lift its profile from no local presence and one person on the ground, to 30 people locally and a strong regional presence with no local marketing presence until now. And against a very large set of international competitors. A large percentage of this activity has focused on strategic and tactical communications around a high profile public sector relationship. The local program, now under the guise of an HQ Marketing Head, is now recognised as one of the company’s most successful marketing and communications regions. The company is now positioned with its competitors amongst the top three for digital transformation technology and services.

consumer device

This US-headquartered company with its consumer device experienced slow growth and low brand awareness, despite its presence in the Apple store. We took the campaign on from a large agency and, with senior counsel and a dedicated focus on creative media campaigns and strategy industry relationships from within our network, we helped this brand rapidly achieve higher profile brand awareness and increase sales.

contact

How to reach us

Jo@progressiva.com.au

0405 0542 018

+61 4055 42 018

Progressiva ℅ Hub Hyde Park, 223 Liverpool Street, Darlinghurst, NSW 2010